Pertamina Bright Cafe Adds Vibrancy to IIMS 2024 Offering Official MotoGP Merchandise, Beverages, and Pastries

Jakarta, February 18, 2024 - PT Pertamina Retail (PTPR), as part of PT Pertamina Patra Niaga Sub Holding, joins the Indonesia International Motor Show (IIMS) 2024 at Jakarta International Expo Kemayoran from February 15-25, 2024, featuring Bright Café and Pertamina Merchandise.

Yonathan Prastono, Marketing Manager of PT Pertamina Retail, stated that the presence of Bright Café and Merchandise at the largest automotive exhibition in Indonesia is a form of support from PT Pertamina (Persero) to introduce and expand Pertamina Non-Fuel Retail (NFR) business to a larger market.

"At the moment, Bright Café outlets are spread across several locations, and merchandise sales are available at Bright Store outlets at the COCO petrol stations. By participating in this major exhibition, we hope that visitors at the Pertamina booth can increase public awareness of Bright Café and Pertamina's Official Merchandise," Yonathan said.

The Bright Café stand at IIMS 2024 offers a variety of beverage and pastry options for visitors to sample after touring the exhibition. Transactions are available using cash, mobile banking, or BBK Vouchers. Additionally, visitors can receive free coffee exchange vouchers by participating in the photo challenge at the Pertamina booth.

"Equally enticing, we also sell official MotoGP merchandise, including jersey shirts, where each purchase earns points in MyPertamina. There is also a collection of merchandise from collaboration with digital illustrator Kreaby, including bags, tumblers, and lanyards," Yonathan added.

Yonathan further stated that the Bright Café and Pertamina Retail Merchandise stand at IIMS 2024 are easily accessible. Visitors can enter through Gate 9 and head to Hall A1. The Bright Café and Merchandise stand is in the Pertamina booth.

Bright Café and Merchandise services can be visited during the exhibition's operational hours, from 10:00 AM to 9:00 PM on weekdays and from 9:00 AM to 9:00 PM on weekends.

PT Pertamina Retail strives towards its long-term plan to become a world-class national energy retail company through the spirit of "Unite Energy, Serve the Nation." We are committed to providing the best service and uniting energy for the nation's sustainability.

Pertamina, as a leading company in the energy transition, is committed to supporting the Net Zero Emission 2060 target by continuously promoting programs that directly impact the Sustainable Development Goals (SDGs) achievement. All these efforts align with Environmental, Social & Governance (ESG) implementation across all Pertamina's business lines and operations.**