Pertamina Supports Black Garlic Entrepreneur Kadedika as Winner of Women Entrepreneurs Competition
Jakarta, June 9, 2023 - Efariany (52 years old) has been crowned as the winner of the SisBerdaya women entrepreneur competition in the micro-business category for the Sumatra area on Wednesday (6/7). SisBerdaya is a local initiative dedicated to empowering women entrepreneurs in Indonesia, especially those engaged in ultra-micro and micro-businesses, organized by the digital wallet company Dana and Ant Group.
Efariany is an MSME fostered by Rumah BUMN Pertamina in Pekanbaru. She surpassed 180 participants in the micro-business category, undergoing a series of training and judging sessions for three months before advancing to Jakarta and being crowned as the first-place winner.
As the owner of Rumah Bawang Kadedika, she produces black garlic, which is white garlic fermented until it turns black. It is both beneficial for health and a cooking ingredient.
Efa started as a home business in 2018. It began with her chronic illness, which led the mother of two to consume herbal medicine made from black garlic, given by a friend.
"After experiencing the immediate benefits of consuming it, I started learning the process of making black garlic in various cities, both for personal consumption and to share with others," Efa recmenisced.
Black garlic production gained momentum during the Covid pandemic in 2020. It was driven by the community's inclination towards consuming herbal products to boost immune system.
"To better understand the circumstances of the MSME business, I joined Rumah BUMN Pertamina. I received various facilities, including packaging training, promotional design, and guidance on offline and online sales management," said the woman who initially produced three kilograms of garlic.
Over time, accompanied by various business innovations, the Rumah Bawang Kadedika now produces up to 80 kilograms of garlic per month, with a monthly turnover of over IDR 10 million .
"I am endlessly grateful because I have felt the benefits of Pertamina. This success proves that support combined with commitment yields significant results. This achievement will drive me to further developing my business," explained the woman who has listed the Rumah Bawang Kadedika on various marketplaces and has 20 resellers.
Fadjar Djoko Santoso, Vice President of Corporate Communication of Pertamina, stated that the progress of Ms. Efa's business was not only driven by Pertamina's various support systems, but also by her strong determination, which has elevated the Rumah Bawang Kadedika and led to its participation in the Global Trade Expo Indonesia in 2022.
"One of the activities to elevate MSMEs is Pertamina's UMK Academy, a structured, step-by-step, and integrated mentoring program tailored to the needs, expectations of our supported partners, market trends, and challenges. UMK Academy consists of four curricula: Go Modern, Go Digital, Go Online, Go Global," explained Fadjar.
The MSME mentoring is Pertamina's contribution to achieving the Sustainable Development Goals (SDGs) through the ESG (Environmental, Social, and Governance)-based programs implementation across its operational areas. It is part of the company's environmental and social responsibility in realizing economic benefits for society.**