Pertamina's Pinky Movement Program Wins Gold Winner at the 2023 PRIA Event

Denpasar, March 20, 2023 - PT Pertamina (Persero) scored a brilliant achievement by winning the Gold Winner award through the Pinky Movement program at the prestigious 2023 Public Relations Indonesia Awards (PRIA) award, held at the Aston Denpasar Hotel & Convention Center on Friday, March 17, 2023.

CSR Program Sustainability Business Sub Category is one of the sub-categories won by Pertamina through the Pinky Movement program. The Micro Small Business Funding (PUMK) program is a program that provides loans to Bright Gas outlets as the official LPG NPSO distribution network and LPG PSO Bases interested in selling Bright Gas throughout Indonesia.

The Pinky Movement is a TJSL program with a Creating Shared Value (CSV) concept with the main strength in increasing the MSE actors' capacity carried out by bringing Pertamina's core business processes closer. The Pinky Movement can create shared economic and social values without either being prioritized or excluded.

In campaigning for the Pinky Movement program, Pertamina has a communication strategy with various approaches. One of them is intercultural communication by prioritizing each region's local wisdom. Moreover, an approach was also made through several publication programs, namely through press releases, internal media platforms, and external media partners, by displaying the Miss Pinky icon in the Grebeg Pinky program. This program emphasizes concrete efforts to reduce subsidies burden and be right on target. For that, at the PRIA event, Pertamina also received the CSR Campaign of the Year award.

The Pinky Movement program was launched in 2020. In 2022, it has targeted 881 outlets and 854 small businesses using subsidized LPG. The assistance distributed to all fostered MSMEs has reached IDR 174.7 billion.

VP of CSR & SMEPP of Pertamina, Fajriyah Usman, on a separate occasion revealed that several awards had been received by Pertamina in a very short period. Therefore, this is an achievement to be proud of. At the same time, it reminds us to continue running the TJSL program sustainably and have a positive impact on society.

"The award won by Pertamina is proof that Pertamina has shown its commitment to provide benefits to the community in driving the economy wheels," said Fajriyah Usman.

Through the PUMK program, it is hoped that it can help MSME actors in developing their businesses, continue to produce innovative products, and adapt quickly to keep up with market trends. Thus, local products can compete and become hosts in their own country.

Pertamina continues to strive to improve Environmental, Social & Governance (ESG) performance, especially in the social sector, and make a positive contribution to society. ESG is also the company's step in running its business which aims at long-term business sustainability. Overall, Pertamina is committed to generating economic benefits in society following environmental and social responsibilities.**